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While most SEO strategies tend to be rather simple in overall complexity and there are many tips available to promotion your website, the vast majority do little to actually improve your orderd rankings.

One of the biggest mistakes new SEO service providers and do-it-yourselfers make is expecting continuous improvement merely by doing more of the same.

The misconception of keyword density is one such mistake… adding a keyword to any element once seems to help improve ranks so adding it again must help more; and so increasing the density of the keyword phrase (within reason) must be better than reducing it.

The problem with that thinking is that, if you gain a quality score for adding a keyword to each individual element; whether that be a title keyword or body keyword or some other element – you’ve gained the score for that element – thinking that you can gain more of a score for the same things "collectively"… is wishful thinking.

Another misconception is that repeatedly using the same link anchors for external links to produce top ranks… isn’t entirely accurate. If your targeted term is “SEO” most people believe that more link anchors termed as SEO will produce the best results in the shortest period of time. The problem though is that search engines (especially Google) uses pattern recognition to determine what are manipulative developments… and one such manipulative pattern would be the development of a singular link anchor pointing to a domain.

Yet another misconception is the philosophy of article writing – write once and distribute to many; saves time and costs but depreciates the returning value any individual page can provide to your domain.

Lastly, many believe a volume of mini-sites or satellite sites aid the ranks of the primary domain being ranked.

All of these developments “sound good” in an academic discussion, but in practical application they, for the most part, simply wastes your time.

SEOAssur website currently provides advance knowledge and skills contribution in the following topical areas:

• Robots.txt File – Reduce bandwidth, spam, infringement & duplication, improve security & analytics by banning all with robots.txt.
• Site Architecture – Avoid flat site designs (architecturally speaking). Optimal site’s architectural depth is 3 link generations.
• Site Links – Create Google Sitelinks by using the same link anchors to multiple pages (using both internal & external links).
• SEO Strategies – Doing the exact same thing & expecting even better results is a sign of SEO incompetency.

In addition, SEO Assur provides independent referrals for operating search engine optimization firms and consultants within the United States arranged by state and city of origin.

SEOAssur for on-page optimization tips.
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Getting your website noticed by potential customers generally involves making sure that the search engines notice it first. While some users may find the website through links from other websites, search engines are the portals through which most internet users find any website, unless the company has a large offline advertising budget.

One of the things most search engines use to help determine a website’s value to searchers is through the number of relevant links from other popular website. Having a great many such links then, helps to drive traffic to your website in several ways. Reciprocal linking, the practice of offering to link to another website if they will link to yours, has been around for years and the major search engines are now discounting reciprocal links in favor of one way links. One way links, the thought is, are not gained by trade arrangements, but because the linked to website has valuable content that the linking website thinks will be of interest to its own readers.

Search engines want sites with valuable content to be ranked higher in their results so that people who use the search engine can more easily find what they are looking for. Adding valuable content to your website, then, is one way to attract links from other related websites. This content may be in the form of frequent topical blog entries, web pages with text information, or a combination of both.

Another advantage of frequently updated content is that the search engines will crawl your site more often if they regularly find new content there each time their crawler comes by your website. Frequent search engine crawling helps insure that any new content you do add shows up in search results more quickly after being added.

Adding fresh relevant content will also help you draw repeat visitors who come back time and again looking for your latest updates. Since search engines also discount content that they find on many different websites, you’ll need to create original web content on a regular basis. Writing original and compelling content can be time consuming and difficult if writing is not your passion.

Other options for obtaining content are to add a professional writer to your staff, or work with an SEO marketing firm that has staff writers available. SEO (Search Engine Optimization) marketing firms will not only be able to provide you with original content for your own website, but will also help you to make sure your website is ranked as highly as possible by major search engines. They make a study of determining how search engines rank websites and then apply those best practices for their clients. If you really want your website’s traffic to take off, then adding the services of an SEO professional along with frequently updated original content is the way to go.